Journalism and Mass Communication

Summer Term 2008

• JOMC 349: Introduction to Internet Issues and Concepts
• JOMC 431: Case Studies in Public Relations
• JOMC 452: Business Reporting

JOMC 349: Introduction to Internet Issues and Concepts

This course will help you develop an understanding of social, legal, political, and other issues relating to access and use of the Internet. It is not designed to teach everything, but it should help you improve your conceptual grasp of the Internet and its importance. The course goals are to:

• improve our understanding of the impact of the Internet on various facets of our lives
• learn about legal and policy problems and possible solutions
• learn a variety of research techniques employing traditional and electronic tools
• gain a better appreciation of the global impact of the Internet on society
• examine the impact of the Internet on major sectors of society (business, law, health care, government, gender, media, education, and so on) and discuss major concerns.

Required Textbooks

• The information on required texts will be available later.

You may purchase the textbooks at the Higher Grounds bookstore in person, online, or by mailing or faxing in the book order form. Refer to the online ordering site for current book prices. Please see Textbooks for textbook purchase dates.

Course Details

• Instructor: Deb Aikat, PhD
• Department: School of Journalism and Mass Communication
• Credit hours: 3
• UNC-Chapel Hill perspectives/requirements fulfilled: The Office of Undergraduate Curricula has links to information about which perspectives this course fulfills under the “Pre-2006 Curriculum” and which requirements it fulfills under the new curriculum (see “2006 Curriculum”).

How to Enroll

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JOMC 431: Case Studies in Public Relations

Contemporary organizations—business, government and nonprofit—are constantly challenged to manage increasingly complex networks of stakeholder relationships and to negotiate the volatile public opinion environment. Given these demands, effective public relations management requires critical thinking and creative problem-solving skills. This course is designed for students of public relations who are familiar with the theory and practice of public relations and are ready to develop a more advanced understanding of the latest techniques in public relations management.

Current case studies are used to explore effective public relations management, including research, planning and implementation. The analysis of these case studies is the major learning tool applied in this course. Particular emphasis is given to crisis communication management and issues anticipation. Practice areas such as employee relations, media relations, investor relations, and public issues management are investigated. Students review and discuss conceptual material and case examples relating to an assigned topic or theme. All course work is designed to help students develop one of the most valued professional skills—critical thinking.

Required Textbooks

• Guth and Marsh, Adventures in Public Relations: Case Studies and Critical Thinking (2005)
• Lamb and McKee, Applied Public Relations: Cases in Stakeholder Management (2005).

You may purchase the textbooks at the Higher Grounds bookstore in person, online, or by mailing or faxing in the book order form. Refer to the online ordering site for current book prices. Please see Textbooks for textbook purchase dates.

Required Software

• access to Microsoft Powerpoint to create presentations

Course Details

• Instructor: Elizabeth Dougall, PhD
• Department: School of Journalism and Mass Communication
• Credit hours: 3
• Prerequisite for UNC-Chapel Hill journalism majors: JOMC 130. There is no prerequisite for students who are not UNC-Chapel Hill journalism majors.
• UNC-Chapel Hill perspectives/requirements fulfilled: The Office of Undergraduate Curricula has links to information about which perspectives this course fulfills under the “Pre-2006 Curriculum” and which requirements it fulfills under the new curriculum (see “2006 Curriculum”).
• View sample course syllabus.

How to Enroll

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JOMC 452: Business Reporting

This course covers the methods and tactics of covering business for mass communication, including why and how companies operate and how to write stories about corporate news from public records and other sources.

Required Textbooks

• Jay Taparia, Understanding Financial Statements: A Journalist’s Guide, 2004
• Chris Roush, Show Me the Money: Writing Business and Economics Stories for Mass Communication, 2004

You may purchase the textbooks at the Higher Grounds bookstore in person, online, or by mailing or faxing in the book order form. Refer to the online ordering site for current book prices. Please see Textbooks for textbook purchase dates.

Course Details

• Instructor: Chris Roush, MA
• Department: School of Journalism and Mass Communication
• Credit hours: 3
• Prerequisite: JOMC 153 (Newswriting). Students with professional writing experience may not need to fulfill the prerequisite if they can supply writing samples.
• UNC-Chapel Hill perspectives/requirements fulfilled: The Office of Undergraduate Curricula has links to information about which perspectives this course fulfills under the “Pre-2006 Curriculum” and which requirements it fulfills under the new curriculum (see “2006 Curriculum”).
• View sample course syllabus.

How to Enroll

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