BUS 5005: Foundations of Marketing
BUS 5005 covers the basic principles of marketing. The course broadly covers the controllable strategic variables of marketing (product, price, place, and promotion) in the context of the uncontrollable environment in which marketing operates, accompanied by discussions of the ethical implications of marketing and the growing demographic diversity and globalization of the marketplace.
Solomon, Marshall, and Stuart, Marketing: Real People, Real Choices, 6th edition (2009), ISBN 978-0136054214
You can find information on how to purchase textbooks and required materials on the Textbooks page of the Friday Center website.
- Instructor: Eva Hyatt, PhD
- Credit-granting Institution: Appalachian State University
- Credit Hours: 1
- Number of Assignments: 5
- View a sample course syllabus for the online course.